Ben is Chief Strategy Officer (CSO) at independent digital growth consultancy Webprofits. He has spent over a decade leading growth marketing campaigns for renowned Australian and international brands like Bellamy's Organic and Logitech. Alongside the Webprofits leadership team, over the past five years Ben has guided Webprofits through its transformation into a growth consultancy that helps businesses navigate the ever-changing landscape of performance marketing, machine learning, AI, analytics, privacy, and an increasingly saturated digital environment.
Ben and the Webprofits team have developed an approach which businesses and people can use to unleash the power of ChatGPT into their work, and then identify opportunities to add significant value.
Ben is also host of the Strategy Led Podcast where he provides clear guidance for businesses on how they can leverage AI technology for their growth.
He has also trained over 150 people from more than 45 different businesses on AI & ChatGPT fundamentals, principles of prompting, prompt engineering and innovating with AI.