About Remo
Remo Giuffre; TEDxSydney
Remo is a creative strategist with a long track record as an entrepreneur, retail merchant and brand builder. He founded the REMO General Store in 1988; and the General Thinking network in 2001. He also enjoys a long and ongoing association with the TED organisation in New York, and, since 2009, has been Licensee & Director for TEDX Sydney, an annual flagship TEDx event which has become Australia’s leading ideas forum, and the gold standard for TEDx events globally.
Prior to founding REMO, he worked as a lawyer in Sydney with the global firm Baker & McKenzie and then as a consultant to a number of communications businesses located in both Australia and the US. He was the Director of Branding & Strategy at frog design in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York.
Remo earned combined Commerce and Law degrees from the University of New South Wales, and an MBA with top honours from Columbia University’s Graduate School of Business in New York; majoring in marketing, organisational behaviour and communications management.