Sophie is a social researcher, trends analyst and Managing Director at the internationally recognised McCrindle. She leads and guides the team at McCrindle in search of clear, strategic insights that bring clarity to complexity. Using a wide range of methodologies in her research and consulting, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.
Sophie’s engaging, research-based presentations have seen her present to various sectors through board room strategy sessions, keynote presentations and workshops. With academic qualifications in sociology and psychology, Sophie brings robust, research-based content to her engaging presentations and consulting.
At McCrindle we are fascinated by people and in everything we do, aim to provide a clearer picture of the trends that shape our lives. We exist to help you create a better future.